BACKGROUND The career of a rodeo queen is often rooted in family legacy. The goal? Promoting a "true" Western spirit emblazoned with community and family ideals. Here, some snippets on rodeo queens excerpted from our Gen Y brand planning guide,, IGNITE!/youth. PLANNING MATRIX: IN CROWD Delimited by a sober X axis and a pop-culture Y axis, the In-crowd lives in the top, left, lifestyle quadrant of the Gen Y matrix. They expect a life built upon their achievement. Whether star athlete, sorority girl or Christian culture, they believe they will be rewarded for striving to be the best. The formula to success they envision: demonstrate “the right” choices and buy in to establishment ideals. It’s who you know, who your friends are, what you wear and how you perform, and that’s just a start. Those are hard and fast rules. Why the rigidity? It’s the key to assurance, a guarantee that if they follow pre-determined steps, there will be manna from heaven. They might be mimicking parental role models they deem successful or they might be casting aside an unregulated past. Success, power, access, adulation, camaraderie, privilege— the allure of the In-crowd. It’s all or nothing. (Download of the planning matrix available on homepage) RELATED MOBS Sorority Girls, Frat Boys, NASCAR fans, Competitive Twirlers, Star Athletes LINGO Seeing Daylight . When the rider comes loose enough to see "daylight" between the rider and the animal. ONLINE ETHNOGRAPHY "I'm a cowgirl, and compete in queen contests all of the time. I've won two first runner up awards, and miss congeniality. I love going 2 rodeos and checking out the super hot cowboyz. LOL!!! I also barrel race, goat tie, pole bend and ribbon rope. well, post me a comment & tell me wut u think of my site." ( Posted by rebellion2/cowgurl47) ...more CELEBRITY DNA Kaila Mussell The daughter of a former rodeo queen and a bull rider, Kaila Mussell is the only Profesional Female Bronc Rider in both the CPRA and the PRCA. SOME NICHE BRANDS Resistol http://www.resistolhat.com Wrangler http://www.wrangler.com Kippys http://www.kippys.com LINKS www.rodeoroyalty.com www.missrodeo.com http://www.hlsr.com